course overview
This course will help you identify critical tasks and areas within your company that you need to evaluate. We will do exercises and tests that will allow you to learn about small business finances, being a leader, marketing, hiring the right team, be organized and help you improve the chances of your company becoming successful.
After you finish the course, it will allow you find areas where you can improve an existing business or prepare to start one the right way. Understand that every small business, no matter the industry, has a risk of failure, and that will depend on many factors. Not only your knowledge, skill set, experience and desire, but other areas that you might not control, or are not aware how to handle. Is there a way where you can minimize that risk? Yes, you can be prepared from the beginning or have the ability to correct the course of action if you have already started..
Why Do Small Businesses Fail?:
Reason #1: They are not really in touch with customers through deep dialogue.
Reason #2: There is no no clear and real differentiation in the market.
Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion.
Reason #4: Leadership breakdown at the top (yes — founder dysfunction).
Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?)
What you’ll learn:
1. Develop control points and reports to evaluate their business performance.
2. Gather ideas to implement them.
3. Establish business controls with or without software (all examples in the course are made with excel to simplify the process). (Create reports, establish controls, etc.)
4. Make changes to help them improve and become more profitable.
5. Create Budgets, control expenses.
6. Develop a real cash flow month to month – compare vs. budget
7. Evaluate your pricing strategy
8. Establish your Gross Margin for Maximum Profits
9. Evaluate your Marketing Strategy
10. Develop a Marketing Strategy
11. Evaluate your Team and Monitor Performance
12. Get Organized
13. Monitor your Business Results and Performance
14. Get to know your competition
And much more…
Who this course is for:
1. Small business owners like:
2. Restaurant owners, veterinary clinics, doctors, small retail stores, small apparel stores, companies that provide products or services to local markets.
3. People who need marketing ideas for small businesses.
4. Business Owners that are on top of EVERY aspect of operation and need a fresh perspective.
5. People who run a small business with or without the use of advanced software to assist them with Business Data and Results.
6. Business Owners who are not sure of their business performance and profitability.
7. Entrepreneurs who are thinking of starting their own buisiness.
8. Small Business Managers.
Instructor
